e.l.f. Power Grip Primer + 4% Niacinamide Mini, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free

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Product Dimensions ‏ : ‎ 4.13 x 1.57 x 0.94 inches; 0.64 ounces
Item model number ‏ : ‎ 81518
UPC ‏ : ‎ 609332815186
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B0CFJQKL2V
Best Sellers Rank: #1,594 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Foundation Primers
Customer Reviews: 4.6 4.6 out of 5 stars 12,276 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

13 reviews for e.l.f. Power Grip Primer + 4% Niacinamide Mini, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free

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  1. Dahlia

    Smooth, Grippy & Glowy — e.l.f. Power Grip + 4% Niacinamide
    I’ve been using the e.l.f. Power Grip Primer + 4% Niacinamide, and it honestly lives up to the hype! It gives my skin a smooth, hydrated base and makes my makeup last all day without feeling heavy or greasy.The texture is that signature sticky gel, but it sinks in nicely and creates the perfect grip for foundation or tinted moisturizer. What I really love about this version is the 4% niacinamide, it helps brighten my skin over time and keeps oil under control, especially in my T-zone.My makeup looks more even and glowy, and it stays put even through heat and long hours. It’s perfect for both dewy and matte looks, and it works well with every foundation I’ve tried.

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  2. PuppyLove

    Another HOME RUN for E.L.F!!!!
    This product is AMAZING! If you use it correctly, your makeup will stay in place ALL DAY! First and foremost, I’ve read other reviews stating the product is sticky or tacky on the skin. It absolutely is not. Use only ONE full pump, which is a small amount, and PAT it onto your face. Wait at least 30 seconds (I wait about a minute) and it completely dries on my skin. It does not pill, dull or change your complexion in any way. Whatever you looked like before you put it on, will be exactly what you see after you put it on. Before I use ELF Power Grip, I use a moisturizer, a dark spot minimizing cream and finally a sunscreen lotion. I let those settle in after each application then I apply Power Grip by putting one pump onto my fingers and gently dab it onto my face. After 30 seconds to1 minute I apply a small amount of liquid concealer in a few spots. After 30 secondsI brush on a popular mineral powder foundation, then spray with ELF Micro Fine Setting Mist, and I’m done- that’s a total of 15 minutes of my morning routine and holds my look FOR AT LEAST 18 hours!!!! I find I use a lot less powder foundation now and my complexion looks amazing ALL DAY LONG! I live in Florida, where the heat and sweating are a major issue, but my makeup still stays where I put it and the shade doesn’t change at all. It looks as good after a long, hot day as it did when I left the house in the morning. I’ve used other products that promised to do this that were MUCH more expensive, but let me down every time. You simply can’t go wrong with this product unless you don’t follow the directions. I’m beyond impressed with so many ELF products and the quality and value blow me away. I have super sensitive, ultra fair skin and this doesn’t cause any problems. It has no odor that I can detect and is super simple to use. I’m sure that if you try it, you’ll be as pleased as I am!

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  3. Janelle Evans

    My Go-To Primer!
    I’m obsessed with the e.l.f. Grip Primer! It really keeps my foundation in place all day and gives my skin a nice glow—shiny but not greasy. It also helps blur and minimize the look of my pores, which makes my makeup go on so much smoother. Definitely a staple in my routine now!

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  4. RacheyPoo

    Love
    This stuff is amazing! Works like a charm and my makeup stays put all day in humid weather.

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  5. rose

    would purchase again tho
    i mean it’s great but doesn’t completely have my makeup laid 😩

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  6. Adrienne

    Affordable
    Fantastic affordable primer with great staying power. Where as well under makeup and lasts all day.

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  7. Lindsay

    Fantastic Grip
    I love this stuff. It is so sticky and really holds makeup in place. With that being said, my bronzer stick does go on a bit patchy because blending is difficult due to it being very grippy. It works best with powder based makeup.

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  8. Diana

    Oxidizes
    Oxidizes Missha and Urban Decay foundations, turning them a couple of shades darker. Quite disappointed, because it is long-lasting.

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  9. Irene Dimanuele

    Ottimoil trucco rimane per tutto il giorno senza essere pesante e nonostante il caldo estivo il trucco non cola

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  10. Navneet Kaur

    Amazing product, doesn’t let go of my makeup anywhere, love it:))

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  11. Michelle Ajetunmobi

    I recently tried this primer, and I’m pretty impressed! The texture is smooth and gel-like, and it feels a bit tacky when you apply it, which really helps my foundation stay in place all day. My makeup looks fresh for hours, especially around my T-zone, where I usually get oily.The formula also has niacinamide, which I love because it gives my skin a little extra glow without feeling greasy. I haven’t experienced any breakouts, which is always a win for me!My only slight downside is that it’s a bit more “tacky” than I expected, so it takes a minute to fully settle into the skin before applying foundation. But once it does, the grip is strong, and my makeup doesn’t budge!For the price, this is definitely a solid primer. I’ll probably repurchase it and try it with other foundations to see how it holds up.

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  12. Filippo

    Sul fatto che i prodotti E.L.F. siano di ottima qualità non ci piove, sul fatto che siano oggettivamente cari, beh anche questo è vero. Una volta preso atto di queste due cose, è un brand di cui ci si può fidare (quasi) alla cieca. Ho provato diversi prodotti e.l.f. e sono sempre rimasto soddisfatto, anche se conscio che rispetto ad altri marchi sono molto più cari e spesso le quantità sono molto minori.Questo primer non fa eccezione, è sicuramente il migliore tra quelli provati, ma è anche il più caro contando che c’è poco prodotto . Per fortuna l’ottimo erogatore a molla permette di dosare alla perfezione la quantità di prodotto, che è cremoso e denso e un pochino difficile da spalmare, ma estremamente appiccicoso nel senso migliore del termine: nonostante sia veramente un “power grip” non da la sensazione di avere della colla sulla pelle, perchè la formulazione è molto delicata e la texture leggera.. basta poco prodotto per coprire il viso con un pò di manualità e velocità..Ma la cosa migliore di questo primer è la tenuta: che si tratti di fondotinta o cipria, veramente ciò che si mette rimane fissato tutta la giornata senza perdere consistenza o struttura. Anche a fine giornata togliendo tutto si avverte che è stato utilizzato un prodotto di ottima qualità perché non lascia residui e nemmeno rossori.Quindi in sostanza un prodotto eccellente, di sicura affidabilità, che costa molto perchè vale molto.

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  13. Nandhini

    Its my second tube.grip will be consistantly fantastic throughout the end if the tube. Gets over quickly if everyday makeup is done. Apply it and Allow it to set in face for 1 -2 mins before applying makeup otherwise it feels heavy and washes away in sweat.

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    e.l.f. Power Grip Primer + 4% Niacinamide Mini, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free
    e.l.f. Power Grip Primer + 4% Niacinamide Mini, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free
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